Brighter Click Triples Revenue Through Ad Optimization

December 31 21:15 2021
Brighter Click Offers eCommerce Clients Marketing & Ad Optimization Services to Thrive in a Competitive Landscape

The digital marketplace can be difficult to navigate, let alone succeed in. The sheer amount of data and prospective companies seeking to carve out their niche make breaking through the excess noise to consumers incredibly difficult. Ad optimization and aggressive, targeted marketing are the keys to success in the digital economy, and companies that do it well have an overwhelming competitive advantage. Brighter Click is a social media agency with proven results in helping its clients reach consumers in the crowded eCommerce world. Through targeted ads, data aggregation, and tailored marketing strategies, Brighter Click can help take businesses to the next level.

Digital marketing is a constantly evolving industry as large tech companies change the landscape with updates constantly. For example, the IOS 14.5 update from apple shook the ground for Facebook marketers and companies running ads on the platform. Accounts were seeing 20-50% of tracking data lost, which was causing poorer performance and massive losses in potential revenues. Where other digital marketers saw disaster, however, Brighter Click saw opportunity. “The IOS 14.5 update gave us an opportunity to focus on the core fundamentals of marketing; messaging and audience fit. Thankfully we were able to pivot and find opportunities to track the potential lost data within ads manager. Helping both our team and our clients see the performance of their campaigns,” said Brighter Click CEO.

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Brighter Click’s ability to pivot is based on their lean, technology-focused team, and leadership. Their guiding principle is perpetual learning and evolution. “Brighter Click is an agency that prides itself in being education first. We ensure that all our employees stay at the top of their field by providing them with new educational courses and materials each quarter, and we use that education to lead communication with our clients. We make it our goal to help our clients understand the why behind their performance so they can make better decisions not just with their Facebook ad campaigns, but with their entire marketing program,” said Brighter Click’s Education Officer. If you are interested in upgrading your company’s digital marketing all while being able to focus on your team’s core competencies, then Brighter Click can deliver what you need.

About Brighter Click

Brighter Click is a paid social media agency that works primarily with eCommerce clients. They focus their time and efforts on driving results for their eCommerce clients, with positive returns ranging from 4-8x ROA. Ad optimization, strategic marketing, and advanced outreach strategies are all services they deploy for their clients.

Media Contact
Company Name: Brighter Click
Contact Person: Colby Flood
Email: Send Email
Phone: (844)-722-1822
City: Raleigh
State: NC
Country: United States